SCS/SB 101 - This act prohibits a florist from including a geographical reference in the name of its business and listing such name in a telephone directory, on the internet, or in a print advertisement when the florist is not physically located in that place. An exception is made if the listing or advertisement conspicuously states the florist's actual physical location. This act requires that a florist specify a local telephone number for listing or advertising purposes. A violation of the act is considered an unlawful merchandising practice and may be prosecuted as such.KAYLA CRIDER